Softbank acquired Arm for $31 billion and directed them to become a household technology brand. Arm quickly grew their brand creative team and I was brought on board in 2017 to help build the global brand look & feel. Working with the Chief marketing Officer and Creative Director, we developed a new brand visual identity with the foundational concept that Arm is the Architect of Possible and the connector to their ecosystem of a thousand partners. Traditionally a mobile industry compute company, the global rebrand supported Arm’s business goals to spread into new industries – Automotive, Infrastructure, IoT, and AI. The creative impact of the rebrand set Arm in motion to become today’s well-known technology brand:

• Fueled brand valuation growth from $31 billion in 2017 to $140 billion in 2025

• Most successful 2023 Nasdaq IPO launch campaign of 2023

• Acquisition interest by NVidia from 2020-2022