Arm set out to refresh their global brand visual identity in 2024-2025 to support their strategic business goals to reposition the company as the future of AI computing. I co-led the rebrand efforts by establishing the creative direction. The vision was to create an Arm brand that is premium, innovative, and futuristic. I co-wrote the creative brief, presented to Marketing executives, art directed and managed the partner agency, and helped hire and onboard a whole new creative team to support the initiative. The big idea was built around new horizons of possibilities with AI. The brand has thrived since:

• +393% brand value growth in Europe reported by Branddirectory.com

• Named to Time’s 100 Most Influential Companies 2025

• Named to Fast Company’s Most Innovative Companies 2025