Arm set out to refresh their global brand visual identity in 2024-2025 to support their strategic business goals to reposition the company as the future of AI computing. I co-led the rebrand efforts by establishing the creative direction. I established the vision to create an Arm brand that would be premium, innovative, and futuristic. I co-wrote the creative brief, presented to the Chief Marketing Officer and Senior Global Brand Director, created the mood board, art directed and managed our partner agency, and helped hire and onboard a whole new brand design team to support the initiative. The big idea chosen was built around new horizons of possibilities with AI. The brand has thrived since:

• +393% Arm brand value growth in Europe reported by Branddirectory.com

• Arm named to Time’s 100 Most Influential Companies 2025

• Arm named to Fast Company’s Most Innovative Companies 2025