In 2022, I was given the opportunity to help launch the Arm Developer Program to create a community of software developers coding on Arm architecture. I concepted the Arm Bots and worked with designers and a partner agency to capture the imagination of developers and help recruit them to become Arm ambassadors. Since the launch, the program has exceeded expectations. The creative impact continues to this day:

• Arm Developer Program recruited over 10,000 new developers in only two years

• Arm Developer launch video reached 12.4 million views on YouTube