In 2022, I was given the opportunity to help launch the Arm Developer Program to create a community of software developers coding on Arm architecture. I designed the minimalist logo, concepted the community of Arm Bots, created the design system, and worked with designers and a partner agency to capture the imagination of developers and help recruit them to become Arm ambassadors. Since the launch, the program has exceeded expectations. In 2025, I led the Arm Developer Program’s brand visual identity refresh to align with Arm’s global brand refresh. This time, working with our partner agency, I concepted and art directed illustrations of human figures and devices to add to the visual design system. The creative impact for the Arm Developer Program continues to this day:

• Arm Developer Program recruited over 10,000 new developers in only two years

• Arm Developer Program launch video (shown above) reached 12.4 million views on YouTube